Want to offer attendees a ticket that immediately includes a package of additional benefits, such as lunch, a certificate or access to exclusive materials? The built-in extras feature allows you to create a "Premium" or "VIP" ticket that includes the services of your choice.
From this article you will learn:
How does the mechanism of built-in add-ons work?
How to add an existing add-on to a ticket step by step so that it becomes an integral part of the ticket?
How will your settings affect the ticket comparison engine on the event page?
How to combine embedded and optional sales of the same add-on?
How it works. Flexible add-on sales
In Gridaly, the same add-on (e.g. "Lunch") can play two roles at the same time, giving you full flexibility in creating your offer:
It can be an add-on built into a single ticket (e.g., included in the price of a "VIP" ticket).
It can be an optional add-on, which can be purchased for another ticket (e.g. for a "Standard" ticket).
Configuration is done in two different places, depending on what you want to achieve. In this article, we will focus on building add-ons into a ticket.
To learn how to offer add-ons for purchase, read the article: Ticket add-ons - how to create and sell additional options.
Step 1: Make sure the Add-on exists
To permanently attach an add-on to a ticket, you must first create it. If you haven't already done so, see our tutorial on creating add-ons in REGISTRATION → Ticket Add-ons.
Step 2: Build the Add-on into the selected Ticket.
Once the add-on is ready, you can assign it to a ticket.
In the menu on the left, under REGISTRATION, select Tickets.
Select from the list and click the ticket you want to edit (e.g. "VIP Ticket").
In the ticket editing form, under the BASIC tab , find the field Embedded add-ons for sale.
Click on this field and from the drop-down list, select one or more add-ons to be an integral part of this ticket.
[screen: "Embedded add-ons for sale" field in the ticket editing form].
Save the changes.
Done! From now on, anyone who buys this ticket will automatically receive the perks assigned to it.
Practical example:
You want a "VIP" ticket to include lunch, and "Standard" ticket holders to be able to buy it.
You create a "Lunch" add-on.
In the "VIP" ticket edition, you select "Lunch" in the Embedded add-ons for sale field.
In the settings of the "Lunch" add-on itself, you configure it to be available for purchase for "Standard" ticket holders .
Result: the "VIP" ticket holder has lunch included in the price, and the "Standard" ticket holder can optionally purchase it.
What does it look like for the participant? Ticket comparison engine
Well-configured built-in add-ons have another great advantage: they automatically power the ticket comparison engine visible on the registration page.
It allows attendees to see in a clear table how each ticket differs. The system itself detects which add-ons are built into which tickets and marks this graphically (e.g., with a tag ✔️).
Tip: This is a powerful marketing tool! Make sure your extras have clear and understandable names (e.g., "Access to VOD recordings," "Certificate of Completion," "Lunch in the VIP area"), as these are the names that will appear in the comparison engine. This way, participants will immediately see the value of the more expensive tickets.
FAQ
Can I add an add-on to the ticket that unlocks access to the session?
Can I add an add-on to the ticket that unlocks access to the session?
Yes. If you create a Session type add-on and build it into a "VIP" ticket, every "VIP" ticket holder will automatically get access to that session.
What happens if the built-in add-on has a price tag?
What happens if the built-in add-on has a price tag?
The price of an embedded add-on is not automatically added to the ticket price. Your task as an organizer is to calculate the final price of the ticket (e.g. "VIP ticket") so that it includes the value of all embedded add-ons.
Can the participant see what extras are included in their ticket?
Can the participant see what extras are included in their ticket?
Yes, in two ways. First, the system will automatically display them in the ticket comparison tool on the registration page, which makes the decision easier. Second, it is also good practice to clearly communicate the content in the ticket name and description (e.g., "VIP ticket - includes lunch and materials").